Cookies Policy
Effective Date: September 4, 2026
This Cookies Policy explains how our mobile application “FÉMI: Your Personal Stylist” and our websites including but not limited to femi.style (collectively the “Service”), use cookies, SDKs, and similar technologies on our website and mobile application. It also describes your rights and choices with respect to these technologies.
Cookies are small text files stored on your browser or device. We also use similar technologies, including software development kits (SDKs), pixels, local storage, device identifiers, and other tracking technologies. Some of these technologies are used on our websites, while others may be used within our mobile application.
We use cookies and similar technologies to:
ensure the Service functions correctly;
analyze how users interact with our Service;
remember your settings and preferences;
personalize your experience;
deliver relevant ads and measure their performance.
Disabling non-essential cookies or SDKs may reduce the functionality or personalization of certain features, but our Service will remain usable.
Strictly Necessary
These technologies are essential for our Service to function. They are typically activated when you:
navigate between screens or pages;
use core features (e.g., secure login, language settings);
enable tools like chat or request support.
They help us ensure performance, security, and stability. These cannot be disabled via our consent tool but can be restricted in your browser or device settings.
Functional
These trackers personalize your experience by remembering:
your preferred language or design settings;
items in your cart;
login sessions for extended periods.
If disabled, certain features (like retaining login state or prefilled form fields) may not function properly, but core services will still be available.
Performance / Analytics
These tools help us understand user interactions and behaviors to improve our Service. For example, they:
count page or screen views;
identify traffic sources;
measure interaction with specific features or lessons.
They support our product development and quality improvements. Disabling them means we will not receive analytics on how you use our Service.
Targeting / Advertising
Serve personalized ads, retarget users, and measure the effectiveness of advertising campaigns (e.g., AppsFlyer, Meta Pixel).
We and our third-party partners, including analytics providers, advertising networks, and affiliated service providers, use standard tracking technologies to collect certain information automatically when you use the Service. These technologies may include cookies, software development kits (SDKs), application programming interfaces (APIs), web beacons, scripts, and tracking pixels.
Tracking technologies help us to:
Recognize your device and remember your preferences, settings, and login information.
Measure usage of features, pages, and content within the App.
Deliver and personalize content or advertisements that may be of interest to you.
Diagnose technical issues and maintain Service performance.
Detect and prevent fraud, unauthorized activity, and security incidents.
Information collected through these tools may include identifiers (such as your device ID, advertising ID, or IP address), browser type, operating system, referral URLs, interactions with the App, and session duration. This information may be linked to your Account or other personal information we hold about you, consistent with applicable law.
Some portions of our Service employ advertising technologies that use tracking tools to deliver interest-based advertising (“cross-context behavioural advertising”). These technologies, used by our advertising partners such as Meta (Facebook), Google, TikTok, Pinterest, X, Snapchat, and others, help us and them display ads that are more relevant to your interests. When you interact with our App, these partners may collect information such as:
Advertising identifiers (e.g., Google Advertising ID [GAID], Apple Identifier for Advertisers [IDFA]);
Approximate location (e.g., city or region, based on your IP address);
Interactions with advertisements, such as impressions, clicks, installs, or completed views; and
Engagement metrics, such as the length of time an ad was visible or whether an in-App action followed an ad click.
We may also advertise our Service on third-party websites and platforms (for example, showing an ad on Facebook or TikTok). When you click on one of these ads and install or access our App, that third party may inform us that you were referred through their ad, helping us evaluate the performance of our ad campaigns. To manage your preferences or opt out of personalized advertising, you can:
Adjust your mobile device settings (e.g., limit ad tracking or reset advertising IDs).
Use the opt-out tools provided by the Network Advertising Initiative, the Digital Advertising Alliance, and Your Online Choices (EU).
Manage ad preferences directly on platforms such as Facebook, Google, or TikTok.
Please note: opting out does not eliminate advertising altogether, it only means the ads you see will be less relevant to your interests. Your advertising ID may still be used for frequency capping, reporting, or aggregated analytics.
You can also manage your preferences regarding cookies and other tracking technologies via our cookie consent banner or by adjusting your device or browser settings. Guidance on managing cookies and advertising IDs is available from your device manufacturer or browser provider.
Meta Pixel
https://www.facebook.com/privacy/policy/?entry_point=data_policy_redirect&entry=0
Tracks conversions from Facebook and Instagram ads, builds audience groups, and optimizes ad delivery.
Google Ads and Tag Manager:
https://policies.google.com/privacy
Measures advertising reach and enables remarketing to users who have interacted with our Service.
TikTok Pixel
https://www.tiktok.com/legal/page/us/privacy-policy/en
Enables ad targeting and performance measurement for TikTok users
Pinterest Tag
https://policy.pinterest.com/en/privacy-policy
Tracks engagement with our promotions on Pinterest and supports audience analytics.
X Pixel
Measures advertising effectiveness and allows retargeting of relevant user groups
Snapchat Pixel
https://values.snap.com/privacy/privacy-policy
Links user actions in the App with Snapchat ad performance to improve audience matching.
You have the right to decide whether to allow or reject certain types of cookies and tracking technologies:
Website
Control Method
Use the "Cookie Settings" link in the website footer or consent banner
Browser
Control Method
Adjust your browser settings to block or delete cookies
iOS Devices
Control Method
Manage tracking permissions through your device’s Privacy & Security > Tracking settings and other applicable privacy controls.
Android Devices
Control Method
Manage advertising and privacy preferences through your device’s applicable privacy and advertising settings.
Please note that disabling some technologies may limit features such as language preferences, session continuity, and personalized recommendations. We respect your right to privacy and will not process your data with non-essential cookies unless you provide your consent.
Where required by applicable law, we obtain your consent before storing or accessing information on your device through cookies or similar technologies that are not strictly necessary to provide a service or functionality requested by you.
Strictly necessary technologies may be used without consent, where permitted by applicable law. Where information collected through cookies or similar technologies constitutes personal data, we process such information in accordance with the legal bases described in our Privacy Policy, which may include consent, performance of a contract, compliance with legal obligations, or our legitimate interests, as applicable.
You may withdraw or modify your consent to non-essential technologies at any time through the available cookie or privacy settings.
We may update this Cookies Policy from time to time to reflect changes in technology, law, or our practices. We encourage you to review this page regularly.
If you have any questions or concerns about our use of cookies or similar technologies, you may contact our support team at support@femi.style.